Why is African coffee superior to coffee grown in other areas?
Africa, particularly Ethiopia, is the global origin of Coffea arabica. As such, it possesses the climate and soil conditions best suited for nurturing this superior variety of coffee.
How many varieties of coffee are there?
There are really only two primary varieties of coffee that are brewed as a beverage - Arabica and Robusta. Robusta is higher in acidity and much more bitter than Arabica. As a result, it is a less expensive bean and is often used in cheaper blends. Arabica is widely accepted as the far superior variety for brewed coffee.
Why is infrared roasting superior?
Boresha’s infrared roasting is a proprietary method by which beans gently and evenly roasted. Traditional direct heat methods leave the outside of beans cooked more than the insides, so the balancing act that has to be managed is how much overcooked outside to undercooked inside will be allowable. This results in a compromise decision between “acceptable” levels of acidity, flavor and bitterness. With infrared roasting, the overcooked/undercooked compromise is never an issue.
Why is Boresha Private Estates lower in acidity?
There are three main issues with regard to acidity – variety, crop selection and roasting method. Most coffees are blends, whether a blend of Arabica and Robusta beans, or a blend of Arabica beans from different areas of the world. Boresha Private Estates only selects AA Arabica beans and never blends Arabica beans from different growing regions (single origin). Coupled with Boresha’s superior infrared roasting process, you are assured of getting the very best crop to cup experience available.
What does Certified 100% Organic mean?
Being certified 100% Organic means that an outside certifying agency has audited and certified that no pesticides, synthetic materials, or non-organic methods were used in any step of the cultivation, harvesting, shipping, roasting or packaging process.
What are the benefits of Certified 100% Organic Products?
The benefits really amount to quality decisions about health and sustainability. Of course, not using pesticides or synthetic materials makes for a cleaner, purer product for the consumer. The growers also benefit in terms of health and economic sustainability. By only using organic methods, the growers and their workers are never subjected to toxic or dangerous chemicals or pesticides in the cultivation process, so their health is directly preserved. Also, the absence of harmful chemicals and processes means that their land and community is protected, so the cultivation and harvesting process becomes an environmentally sustainable proposition.
How does Boresha Private Estates offer a better value?
The keys to the value presented by Boresha Private Estates is not only in the excellence of its quality, but also in the volume of flavor potential released from each bean. Boresha’s proprietary infra red roasting technology unlocks and releases more from each bean than any other process, while reducing the amount of acid and eliminating the bitterness sometimes attributed to lesser roasts. Because more flavor potential is released and realized from each bean, less coffee needs to be used to still brew a superior cup. It is not unusual for customers to use half as much Boresha Private Estates for the same number of cups of brewed coffee as they would have needed to use of their previous brand, with each cup of Boresha Private Estates remaining superior in flavor and satisfaction.
What does Fair Trade mean?
Certified Fair Trade means that several criteria have been met that help to ensure an economically and socially sustainable proposition for producers. What results are stronger communities with better education and improved standards of living that produce better products. The Fair Trade movement is essentially a practice of fair dealing where responsible methods will not be at a competitive disadvantage because of political, environmental or technological factors. Among these criteria are:
- A globally accepted fair market price paid
- No child labor
- Responsible environmental practices
- Traditional artisan methods used
*These statements have not been evaluated by the Food and Drug Administration(FDA). The products contained herein are not intended to treat, cure, or prevent any diseases. Fat burning, weight loss, increased energy, reduced stress-related eating, and hunger control results may vary dependent on the individual and as such are not guaranteed.
